Recongnized as top speakers, Ron and Ed love to deliver their content. Send us an email for further inquiry. info@thresholdnow.com.
Our Sessions
Economics In One Game
Economics can be fun and interactive. This session is dedicated to the possibility that the basic tenets of economics are, in fact, in the grasp of the non-economist. The challenge is that some of these ideas are counterintuitive.
STOP with the Trusted Advisor‽
The phrase “trusted advisors” is overused by professionals and may be doing more harm than good. While aspiring to be a trusted advisor is certainly noble, saying ahead of time that want to be one maybe akin to asking, “How many kids are we having?" on a first date.
The Seven Ts: A Workshop on Creating Options, Choices, and Packages
Customers of professional firms are better served when they are offered choices rather than a low-high range of prices. Creating these choices can be challenging.
Introduction to the Value Pricing
a professional firm will achieve better results for its customers and be more profitable when it recognizes that it does not sell time, but rather knowledge. It requires us to think differently than we have in the past about what it is that we do.
Selling Your Brain NOT Your Time: Transforming to a Subscription-Based Business Model
Firms could deliver greater value by selling access to their knowledge and expertise instead of charging for time or services. This session confronts both the promise and the difficulty of adopting a subscription-based model and eliminating the billable hour.
Cost Accounting, R.I.P.: Cost Accounting is an Opinion—Cash Flow is Fact
Cost accounting confuses metrics with measurements, while companies spend an enormous amount of money to allocate costs that have nothing to do with cash.
What Walt Disney Taught Me
What would happen if Disney ran CPA firms? This session explores the many lessons Ron has learned from Walt Disney, as well as graduating from Disney University. These lessons are timeless reminders of the importance of customer service and experience as well as continuous innovation—what Walt called plussing.
Top Ten Business Myths
Ideas have consequences, and bad ideas are a competitive disadvantage. This session is dedicated to the possibility that many myths exist about business and it would be more optimal to discard these bad ideas.
Measure What Matters to Customers: Key Predictive Indicators
Humans have been obsessed with counting things, from people and sheep to the number of cars imported and the number of McDonald’s hamburgers served. Being able to count and measure is another one of the traits separating man from animals.
The Best Learning Tool Ever Developed: After Action Review
Knowledge transfer is a “social” process between individuals and is especially important in knowledge organizations where so much of the intellectual capital (IC) is “sticky” tacit knowledge. One of the most effective ways to capture knowledge is by utilizing an After Action Review.
Strategy and Positioning for your Firm
A strategy is a theory that must be tested in the marketplace. A compelling positioning strategy lives at the intersection of two crosshairs: Be something for someone.
Top Ten Pricing Lessons
What was the main motivation to move away from hourly billing and maintaining timesheets. What we did instead, and what were the consequences. Where the profession is today with respect to alternative pricing methods will also be discussed.
Time’s Up! From Transactional to Relational: The Subscription Business Model
The advantages to a subscription model are: Predictable revenue; creating annuities with a lifetime value that far exceeds whatever you paid to acquire them; not pricing services, but rather a series of customer transformations; and easier to predict demand and plan capacity.
Professional Perspectives: A Town Hall
Step into an open forum where you get to ask the questions and spark discussions on ideas that matter most to you. Whether it’s about business model innovation, strategy and positioning, pricing strategies, the future of accounting, navigating client relationships, or what it means to be a professional, no topic is off-limits.
Innovation Beyond Technology
Technology is important, but it is only a small part of innovation. For innovation to be more fully complete we must look at other areas including the internal processes of the organization and most importantly the very language we use.
Superabundance: Why time-prices will change your view of the world
We live in a world of not just abundance, but superabundance! Accepting this idea challenges us because it insists that we rethink long-held previous beliefs.
From Burnout to Betrayal: How Transactional Business Models Cause Moral Injury
Inspired by Dr. Wendy Dean’s groundbreaking work, we delve into how a conflict between personal ethics and the demands of modern business can result in moral injury, often mischaracterized as burnout.
Transactions to Transformations: Redefining Business in the Age of Aspiration
Explores the emerging Transformation Economy and how it’s redefining industries by aligning with customers' aspirations for health & well-being, purpose & meaning, wisdom & understanding, and wealth & prosperity.
From Hourly Hassles to Pricing Power: Lessons Learned from Ditching Hourly Billing
Explore the motivations behind this change, the steps we took to implement alternative pricing, and the consequences—both positive and challenging.