Strategy and Positioning for your Firm

The essence of strategy is choosing what not to do. A strategy is not selected, it is designed. It is not a plan, as a plan is predictable. A strategy is a theory that must be tested in the marketplace. A compelling positioning strategy lives at the intersection of two crosshairs: Be something for someone. This session will assist you in developing your firms strategy and positioning.

Learning Objectives

• The Five Most Important Questions for any organization

• How positioning involves tradeoffs

• Generalist vs. Specialist