In this episode of Let’s Talk Pricing, PPS President Kevin Mitchell sits down with Ron Baker and Ed Kless, co-founders of THRESHOLD and two of the most influential voices on value, transformation, and enterprise.

Ron Baker has been pushing accountants to change how they think and how they operate their businesses for decades, starting more than 20 years ago by ditching the timesheet, and followed recently by adopting a subscription approach to services.

In episode 135 of The Woodard Report Podcast, Joe Woodard is joined by Ed Kless, co-founder of Threshold, to explore the philosophy behind Threshold and the broader idea of the transformation economy. The conversation examines why professionals must go beyond services and experiences to deliver true transformation for their clients.

Ron was recently quoted in Rory Henry's feature piece on CPA Trendlines entitled From Services to Experiences to Transformations.

Get ready to rethink everything you thought you knew about pricing, value, and the future of the accounting profession. Ron shares his no-BS insights on: 💥 Why hourly billing is broken 📈 The true value of your expertise 🚀 How bookkeepers can shift to value-based pricing (and finally get paid what they’re worth)

Mathew Kerbis from Law Subscribed and Ron dive deep into the pitfalls of cost accounting and timesheets, particularly in the context of legal and professional services. Ron shares insights from his and his late colleague Reginald Tomas Lee’s works, detailing why traditional cost accounting is fundamentally flawed and emphasizing the shift toward a transformation economy.

In this conversation with Ed and Ron, we dive into the Transformation Economy – what it is, why it matters, and how firms can move beyond selling time or even outcomes to delivering genuine transformation for their customers.

As a follow up to Ed speaking at his high school alma mater’s first ever leadership conference, the school published an artcile by him entitled The Transformation Economy Begins Now.

The transformation economy: Redefining client value with Ed Kless, co-founder of THRESHOLD and co-host of The Soul of Enterprise podcast.

In today’s rapidly evolving ERP marketplace, businesses are moving beyond transactions to offer profound personal transformations. This session will explore the emerging Transformation Economy and how it’s redefining industry practices by aligning with customers’ aspirations for health & well-being, purpose & meaning, wisdom & understanding, and wealth & prosperity.

In the latest episode of Transformation Talks, host Donny Shimamoto, CPA.CITP, CGMA, leads a powerful discussion In which Ed Kless participated on “assumed discrimination”—the cultural collisions that happen when others project bias onto someone’s words or actions.

In this episode, Barry LeBov talks with Ron about the concept of transformation in business, emphasizing the shift from traditional service models to a focus on guiding customers through personal transformations.

In the Spring 2025 issue of Insight Magazine, Ronald J. Baker and Ed Kless discuss the transformative potential of modern pricing strategies for accounting firms.

Ron Baker talks with Inflo CEO, Marke Edmondson, on implementing value pricing for audits.

In this episode of Transformation Talks, host Donny Shimamoto, CPA.CITP, CGMA leads a discussion with Brian Tankersley, CPA.CITP, CGMA; Ron Baker, CPA (inactive), and Amy Welch, APR, CAE, on how accountants can navigate political differences while maintainingprofessionalism, respect, and productive dialogue. 

Ron Baker Inflo CEO Marke Edmondson to talk about pricing in the accounting profession, especially audits.

Anita Anello and Ed Kless discuss the evolution of consulting, emphasizing the shift from technical expertise to becoming "consulting rock stars." Ed, with a career spanning CPA firms, Great Plains (as a Partner), Sage (Team Member), and now THRESHOLD (Founder), highlights the importance of understanding client needs and delivering value beyond technical solutions.