Where’s Waldo?
Media Appearances by Ron Baker and Ed Kless

Video: Ron and Ed on Transactions to Transformations: Redefining Implementations in the Age of Aspiration
In today’s rapidly evolving ERP marketplace, businesses are moving beyond transactions to offer profound personal transformations. This session will explore the emerging Transformation Economy and how it’s redefining industry practices by aligning with customers’ aspirations for health & well-being, purpose & meaning, wisdom & understanding, and wealth & prosperity.

Video: Ed Kless on Transformation Talks - Cancel Culture or Curious Culture? You Choose.
In the latest episode of Transformation Talks, host Donny Shimamoto, CPA.CITP, CGMA, leads a powerful discussion In which Ed Kless participated on “assumed discrimination”—the cultural collisions that happen when others project bias onto someone’s words or actions.

Video: Ron Baker with Barry LeBov - Transforming Your Customer Experience
In this episode, Barry LeBov talks with Ron about the concept of transformation in business, emphasizing the shift from traditional service models to a focus on guiding customers through personal transformations.

Article: Accounting for Value: Unlocking the Power of Pricing
In the Spring 2025 issue of Insight Magazine, Ronald J. Baker and Ed Kless discuss the transformative potential of modern pricing strategies for accounting firms.

Videos: Ron Baker on Implementing Value Pricing for Audits
Ron Baker talks with Inflo CEO, Marke Edmondson, on implementing value pricing for audits.

Video: Ron Baker on Talking Politics Professionally
In this episode of Transformation Talks, host Donny Shimamoto, CPA.CITP, CGMA leads a discussion with Brian Tankersley, CPA.CITP, CGMA; Ron Baker, CPA (inactive), and Amy Welch, APR, CAE, on how accountants can navigate political differences while maintainingprofessionalism, respect, and productive dialogue.

Video: Ron Baker on The Audit Opinion- Pricing to Maximize Profitability
Ron Baker Inflo CEO Marke Edmondson to talk about pricing in the accounting profession, especially audits.

VIDEO: Ed on The Wealthy SAP Consultant with Anita Anello
Anita Anello and Ed Kless discuss the evolution of consulting, emphasizing the shift from technical expertise to becoming "consulting rock stars." Ed, with a career spanning CPA firms, Great Plains (as a Partner), Sage (Team Member), and now THRESHOLD (Founder), highlights the importance of understanding client needs and delivering value beyond technical solutions.