Recongnized as top speakers, Ron and Ed love to deliver their content. Send us an email for further inquiry. info@thresholdnow.com.
Our Sessions
Initiating a Project in Small and Medium Businesses
Projects are rarely initiated properly and therefore end up achieving less than optimal results. Initiating internal projects properly is not that hard to do, but it requires us to think differently.
Scope: It is not just mouthwash
Organizations that are great at developing scope documents create greater success for their customers.
Risk: There are known knowns… unknown unknowns
Developing and assessing risks creates greater success for you and your customers. Creating a risk assessment is not easy as it requires more energy to be expended earlier in the plan than is usual.
Healing Leadership
Traditional leadership thinking is misguided, as it is often predicated on manipulation—persuading others to act. Engaging with this perspective requires the courage to scrutinize and potentially reconsider long-standing beliefs.
The Issues List: replace measuring efficiency with measuring effectiveness
Replace the timesheet with an issues list. Making this transformation is difficult as it requires professionals to think differently than they have before about measurement.
STOP with the Trusted Advisor‽
The phrase “trusted advisors” is overused by professionals and may be doing more harm than good. While aspiring to be a trusted advisor is certainly noble, saying ahead of time that want to be one maybe akin to asking, “How many kids are we having?" on a first date.
The Seven Ts: A Workshop on Creating Options, Choices, and Packages
Customers of professional firms are better served when they are offered choices rather than a low-high range of prices. Creating these choices can be challenging.
The Art of the Value Conversation
A professional firm will achieve better results for its customers and be more profitable when it recognizes that value must be placed at the center of every conversation with prospects and customers.
Putting Net Promoter Score to Work: Prioritizing customers in uncertain times
A firm can better understand and serve its customers when it effectively implements a Net Promoter Score strategy. Doing this requires hard work and some new thinking that not every firm can handle.
Introduction to the Value Pricing
a professional firm will achieve better results for its customers and be more profitable when it recognizes that it does not sell time, but rather knowledge. It requires us to think differently than we have in the past about what it is that we do.
Selling Your Brain NOT Your Time: Transforming to a Subscription-Based Business Model
Firms could deliver greater value by selling access to their knowledge and expertise instead of charging for time or services. This session confronts both the promise and the difficulty of adopting a subscription-based model and eliminating the billable hour.
Confessions of a Metaconsultant
We can increase customer success by embracing more principles of consulting theory and practice. Accepting these principles challenges us because it insists that we rethink long-held previous beliefs.
Cost Accounting, R.I.P.: Cost Accounting is an Opinion—Cash Flow is Fact
Cost accounting confuses metrics with measurements, while companies spend an enormous amount of money to allocate costs that have nothing to do with cash.