Selling Your Brain NOT Your Time: Transforming to a Subscription-Based Business Model

What if professionals and their firms could deliver greater value by selling access to their knowledge and expertise instead of charging for time or services? This session confronts both the promise and the difficulty of adopting a subscription-based model and eliminating the billable hour. Making this shift isn’t easy—it requires a fundamental change in how professionals perceive and present their work. If you’re up for the challenge or just want to explore the idea, join Ed Kless, co-founder of THRESHOLD, for a thought-provoking dialogue on redefining the language of professional value.

Objectives

• Identify strategies utilized by businesses that have made the transition to a subscription-based model

• An in-depth exploration of the nine types of subscription business models

• How to develop new metrics and accounting information to represent the economics of a subscription business

• The three types of adoption approaches to creating a subscriber base