Top Ten Business Myths

Ideas have consequences, and bad ideas are a competitive disadvantage. This session is dedicated to the possibility that many myths exist about business and it would be more optimal to discard these bad ideas. Thinking about these myths is difficult because it requires us to examine some of our most deeply held beliefs about the way the business world works. Economist John Maynard Keynes said, “The difficulty lies, not in the new ideas, but in escaping from the old ones.”

Learning Objectives

• Why so much of the conventional business wisdom is more conventional than actual wisdom

• How to overcome these myths, and focus on what truly matters in your organization

• The six transformational questions that will take your organization to the next level