The Art of the Value Conversation

This session will be dedicated to the possibility that a professional firm will achieve better results for its customers and be more profitable when it recognizes that value must be placed at the center of every conversation with prospects and customers. Developing this skill is hard work and not for everyone. It requires us to think differently than we have in the past about the language we use when engaging them in conversation. You are hereby invited to open a dialogue on a different model for creating and capturing value in a professional firm.