Article: Ron Baker on Outcome-based Pricing

Ron was mentioned in Joe Pine’s Transformation Book substack. Here is a brief excerpt from Joe:

I wrote about doing so in “Charging for Change”, which highlights four different ways that transformation guiders can charge for the demonstrated outcomes customers achieve. And particularly for those in so-called “professional services” businesses (including not only consulting but accounting, legal, architecture, and so forth) I highly recommend the book Times Up! The Subscription Business Model for Professional Firms, by Paul Dunn and Ron Baker, which I reviewed here.