Article: Ron on From Services to Experiences to Transformations

Ron was recently quoted in Rory Henry's feature piece on CPA Trendlines entitled From Services to Experiences to Transformations. Here is a sample cut:

Baker believes those in professional services are in a privileged position not only to deliver services, but to guide serial transformations. Whether you’re an accountant, lawyer or advertising agency exec, you can “guide transformations by taking a customer from where they are, to some desired future state where they want to be,” explained Baker. “We can do it over and over and over again in what I call serial transformations. That’s the apotheosis of value. The services are a means to an end.”