Video and Podcast: Ron Baker - Transformation Economy Will Redefine Accounting | Gear Up For Growth

Ron Baker discusses the profession’s next major evolution: the transformation economy, where firms no longer compete on services, scope, or efficiency, but on their ability to change lives. Here are the links:

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Article: Ron Baker on Outcome-based Pricing

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Podcast: Ron Baker on Coupons, Tiers, and “Student Discounts” - Interpreting Pricing Psychology | Accounting ARC