Podcast: Ron Baker on Coupons, Tiers, and “Student Discounts” - Interpreting Pricing Psychology | Accounting ARC

On Accounting ARC – Student-Led Conversations, host Harshita Multani interviews Ron Baker—author, educator, and sought-after speaker—about price discrimination and the psychology behind everyday pricing. Across coffee shops, hotels, streaming platforms, and movie theaters, Baker says the same principle repeats: value is subjective, so pricing must be, too.