Hi, I'm Tim Williams, founder of Ignition Consulting Group, a US-based consultancy that works with professional service firms on business and revenue model transformation. The most important thing I can say is that many years ago, Ron Baker literally changed my life. And, shortly thereafter, when I got to know Ed Kless, I would give him similar accolades. Our consulting business, established in 1998, was already quite successful, focused on helping professional firms develop more effective positioning strategies, but Ron taught me that the pricing model under which most professional firms operate is completely broken and recruited me to help in the effort to bury the billable hour. The effect on me personally and professionally has been nothing short of remarkable. Over the years, I've developed the same relationship with Ed, and now that Ron and Ed have formed THRESHOLD, I can absolutely assure you that your time and money will be well spent learning what THRESHOLD has to teach you. These two gentlemen have read every important business book, interviewed many of the world's movers and shakers, and have advised some of the most important businesses on the planet. Their insights and advice will be a game changer for you as it has been for me.