My name is Paul Kennedy I'm a chartered accountant business coach and trainer here in the United Kingdom and I wanted to shoot this short video to acknowledge the massive contribution that Ron and Ed have made to my thinking about business Now early on in my business coaching life I learned that if you want to change a business you have to change the way the people who run that business think and that's really what Ron and Ed have done for me They've changed the way I see business the way I think about business I think the foundation of any enterprise is is management's theory of how that business or why that business exists and how that business is how that business creates and captures value And this is the theory that they've helped construct in my mind and this has served my business and it's served the businesses of my customers In a very real sense I have been and I have seen the transformation that they set out to achieve Through Ron's books through both their presentations at conferences and through their amazing radio show The Soul of Enterprise my view of the world has been challenged turned upside down put back together again in- in a mental framework that continues to serve my business and the- the- the people with whom I- I still work It has been nothing short of life-changing I think what underpins their beliefs and their ideas in business is this focus on the human spirit and I think it's this combination of having an expertise in a wide area of business topics but com- coupled with this sort of deep respect for human dignity that makes their work so emotive Ron Ed so pleased I met you when I did and thank you for transforming my life.