The advantages to a subscription model are: Predictable revenue; creating annuities with a lifetime value that far exceeds whatever you paid to acquire them; not pricing services, but rather a series of customer transformations; and easier to predict demand and plan capacity.

Step into an open forum where you get to ask the questions and spark discussions on ideas that matter most to you. Whether it’s about business model innovation, strategy and positioning, pricing strategies, the future of accounting, navigating client relationships, or what it means to be a professional, no topic is off-limits.

Technology is important, but it is only a small part of innovation. For innovation to be more fully complete we must look at other areas including the internal processes of the organization and most importantly the very language we use.

We live in a world of not just abundance, but superabundance! Accepting this idea challenges us because it insists that we rethink long-held previous beliefs.

Explores the emerging Transformation Economy and how it’s redefining industries by aligning with customers' aspirations for health & well-being, purpose & meaning, wisdom & understanding, and wealth & prosperity.

Explore the motivations behind this change, the steps we took to implement alternative pricing, and the consequences—both positive and challenging.