In the Spring 2025 issue of Insight Magazine, Ronald J. Baker and Ed Kless discuss the transformative potential of modern pricing strategies for accounting firms.

Ron Baker talks with Inflo CEO, Marke Edmondson, on implementing value pricing for audits.

In this episode of Transformation Talks, host Donny Shimamoto, CPA.CITP, CGMA leads a discussion with Brian Tankersley, CPA.CITP, CGMA; Ron Baker, CPA (inactive), and Amy Welch, APR, CAE, on how accountants can navigate political differences while maintainingprofessionalism, respect, and productive dialogue. 

Ron Baker Inflo CEO Marke Edmondson to talk about pricing in the accounting profession, especially audits.

Anita Anello and Ed Kless discuss the evolution of consulting, emphasizing the shift from technical expertise to becoming "consulting rock stars." Ed, with a career spanning CPA firms, Great Plains (as a Partner), Sage (Team Member), and now THRESHOLD (Founder), highlights the importance of understanding client needs and delivering value beyond technical solutions.