Podcast: Touring IVP - Chapter 2 Part 1 - The Firm of the Future

Ron Baker and Ed Kless continue their tour through Ron Baker's book Implementing Value Pricing: A Radical Business Model for Professional Firms. This a part one of three on Chapter 2 - The Firm of the Future. Ron describes the business model in general and delves into profit vs revenue and the forms of capital.

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Are You Really In The Service Business?

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Podcast - Touring IVP - Chapter 1 - The Firm of the Past