Proclaimed by the Founders of THRESHOLD, to the Professionals, Creators, Entrepreneurs, Guides, and Architects of a New Economy Rooted in Fostering Human Flourishing.

“Where there is no vision, the people perish.” — Proverbs 29:18

We write not merely as reformers of practice, but as heralds of a new economic era—a Transformation Economy—whose time has come.

We speak to those who recognize, as we do, the inadequacy of what is and the necessity of what must become. For too long, the purpose of business has been morbidly misunderstood, its practice corrupted by a false belief in materialism and reductionist measures, its soul starved under the yoke of obsolete ideologies. We have mistaken the means for the ends.

This is the truth of prosperity: Give, and you will be given unto. That is not only scripture—it is strategy. It is the logic of flourishing. Entrepreneurs go first. They take the risk. They sacrifice their time, treasure, talent, and frequently their peace of mind to create only what they dare to dream. Before there is revenue, there is reverence for the needs of others.

This is why the Golden Rule of Free Enterprise matters: “The good fortune of others is also one’s own.”

We affirm that the raison d’être of business is not profit, but human flourishing. Profit is the echo of value well delivered, the index of one's contribution to the health, wealth, wisdom, and purpose of others. It is a signal of trust earned and lives elevated. But profit is not the aim. It is the applause, not the performance. It is evidence, not essence.