Ed’s Workshop at PPS ProfitABLE in Las Vegas

Thanks for visiting. Ed is excited to once again speak at the Professional Pricing Society’s conference in Las Vegas on Tuesday, April 21. For more details visit the website for PPS ProfitABLE - Las Vegas 2025. Here are the details.

Transactions to Transformations: Redefining Pricing in the Age of Aspirations

In today’s rapidly evolving marketplace, businesses are moving beyond transactions to offer profound personal transformations. This session will explore the emerging Transformation Economy and how it’s redefining industries. We will delve into how shifting from fee-for-service models to transformation-driven strategies can elevate both business and personal success.

Attendees will learn

How to identify the core principles driving the Transformation Economy and its impact on consumer expectations
To recognize how businesses evolve to provide meaningful personal transformations rather than transactional services
The basic concept of the subscription business model and how it applies to transformations