Video: Ron Baker with Barry LeBov - Transforming Your Customer Experience

In this episode, Barry LeBov talks with Ron about the concept of transformation in business, emphasizing the shift from traditional service models to a focus on guiding customers through personal transformations. We discuss the importance of differentiation, the evolution of the experience economy, and share real-world examples of companies successfully implementing transformation strategies. The conversation also touches on pricing strategies, the rise of concierge medicine, and innovative business models like Porsche’s subscription service.

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Video: Ed Kless on Transformation Talks - Cancel Culture or Curious Culture? You Choose.

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Article: Accounting for Value: Unlocking the Power of Pricing