Video: Ron Baker with Barry LeBov - Transforming Your Customer Experience

In this episode, Barry LeBov talks with Ron about the concept of transformation in business, emphasizing the shift from traditional service models to a focus on guiding customers through personal transformations. We discuss the importance of differentiation, the evolution of the experience economy, and share real-world examples of companies successfully implementing transformation strategies. The conversation also touches on pricing strategies, the rise of concierge medicine, and innovative business models like Porsche’s subscription service.