For the Decisions That Don't
Come With a Playbook.
THRESHOLD: Crossing is a private advisory relationship with Ron Baker and Ed Kless.
You make the decisions. You just don't have to make them alone.
Built for the Person Who Owns the Decision
Sole proprietors deciding what kind of firm
to build
Professionals inside larger firms navigating leadership, customers, or innovation
Independent consultants and advisors weighing pricing, positioning, and new offerings
Experienced professionals at a crossroads thinking seriously about what comes next
It's not about firm size. It's about carrying real choices and wanting good counsel
without giving up ownership.
Some Questions Don't Have a Formula
Should I raise this price?
Should I take this customer?
Is this opportunity pulling me away from the business I actually want?
Do I need to grow, or have I just assumed I should?
How do I have the conversation I keep putting off?
These decisions sit where economics, relationships, and identity meet. That's exactly why they're hard to make alone.
Guides, Not Coaches
THRESHOLD: Crossing isn't traditional coaching, and it isn't just
unlimited calls. Ron and Ed don't hand you answers or hold you
accountable to their plan. They ask better questions, challenge
assumptions, and help you see tradeoffs you might have missed,
so you can act with conviction.
What Your Membership Includes
How the Relationship Unfolds
Set your compass.
Start with who you want to become, not what's wrong.Bring what matters.
Talk through decisions and conversations as they come up, or let Ron and Ed bring a question to you.Keep the story going.
Your Guides remember your context, so every conversation builds on the last.
Why This Is Different
Your Guides: Ron Baker & Ed Kless
An Investment in Better Decisions
One well-made decision can be worth more than a year of membership. Value is measured by
clarity at the moments that matter, not by how many calls you take.
