The Threshold Credo

For Professionals Who Know There’s More

We believe we are crossing an historic economic threshold.

Just as the Industrial Era rendered agrarian labor obsolete, so too the Transformation Economy will subsume the Service Economy. What clients once bought as services, they now seek as transformations—real changes in their lives, their thinking, their health, wealth, and purpose.

We are not here to optimize outdated business models.
We are here to replace them.

We reject the diagnosis of burnout.
We name the true affliction: moral injury—the damage done when pricing models and professional obligations collide, when your business rewards doing less than your best. We refuse to let our professions run on extraction, exhaustion, or pretense.

We reject the ideology of stakeholder capitalism.
We affirm economic freedom and voluntary exchange.
We believe profit is an outcome of service, not its purpose—
And that business, when rightly oriented, is one of the most noble human endeavors.

We believe that work and life are not in tension, but in harmony.
That in Hebrew, the word for work and worship are the same.
That our labor can—and must—become our liturgy.

We do not serve the old gods of efficiency, compliance, or scale.
We serve the human being on the other side of the table.
And we pledge our talents to helping them flourish.

This is the new standard.
Not faster, but deeper.
Not more, but better.
Not service—but transformation.

We are the Threshold.

What We Offer

We help professionals—especially accountants, advisors, consultants, and knowledge workers—cross into the Transformation Economy. We do this by helping you:

  1. Redesign your firm around transformation, not transactions.

    You’ll stop selling time and start selling outcomes. We’ll help you reposition your offerings so that your clients don’t just get work done—they become different people through working with you.

  2. Price based on value, not effort.

    We teach you to abandon the fee-for-service model. No more hourly billing. No more justifying your existence in six-minute increments. We’ll show you how to price your work as an investment in transformation.

  3. Build an identity-aligned practice.

    Your business should not be a mask. It should be an honest expression of what you value most—freedom, depth, impact, care. We help you align your work with your moral compass, so you can lead without compromising your integrity.

  4. Attract clients who want to go deep.

    You’ll learn how to articulate your value in a way that attracts those who are ready to grow—not just buy. These are clients who don’t ask, “How much time will this take?” but “What’s possible for me if we do this right?”

  5. Join a movement of peers.

    This is not a solo mission. You’ll join others who are already building firms based on these principles—who are charging more, working less, and contributing to genuine human flourishing.